The Why

The why
behind
In View.

Black and white photograph of Victoria Gillette working at her laptop.

The Story

I’ve always been the person with the camera out.

Filming, editing, making Reels, figuring out how to make something more engaging. The creative side of social media has always come naturally to me, but over time I became just as interested in the thinking behind it: why some content connects, why certain brands stay top of mind, and how the right strategy can make creativity work harder.

That combination is what became In View.

I wanted to create something that brought both sides together: content that feels current and worth watching, backed by intention and a clear understanding of the brand behind it.

The goal is simple: help businesses show up online in a way that feels like them, connects with the right people, and keeps their brand in view.

Victoria Gillette, founder of In View Creative, smiling with her arms crossed.

Victoria Gillette

Founder & Creator

Victoria brings a background in marketing, finance and consumer psychology to In View, combining strategic thinking with hands-on content creation.

From shaping the direction behind a brand’s digital presence to getting behind the camera and bringing the content to life, she works across both the strategy and creative sides of the process.

Let’s work
together.